BlackBerry Introducing Porsche Design P’9981 Smartphone

The Porsche Design BlackBerry has finally been revealed as the Porsche Design P’9981 Smart phone. This is an exclusive BlackBerry with its exterior radically styled with stainless steel and leather.

Internally it’s rather similar with its flagship BlackBerry Bold 9900 that comes with a 1.2GHz processor, 768MB RAM, 8GB of internal storage, 2.8″ VGA display and a 5MP camera capable of shooting 720p HD videos. The difference lies on the exterior as the Porsche P’9981 is slightly wider by 1 mm and thicker by 0.8mm compared to the Bold 9900. The premium materials add 25 gram extra, making it a total of 155 grams.

Being a premium device, the P’9981 features an exclusive BlackBerry PIN with a “2AA” prefix. In terms of price, it is rumoured to be $2,000. That’s in USD, which makes it slightly more than RM6,000. That’s a lot to pay for a blinked up BlackBerry Bold 9900.

Research in Motion, RIM, the owner of Blackberry have officially unveiled their first luxury design smart phone. Designed by Porsche Design, in collaboration with RIM, the luxury brand’s first smart phone delivers engineered luxury and performance. The Porsche Design P’9981 smartphone from BlackBerry features an exclusive range of materials such as forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily find another P’9981 smartphone user. Other features include a 2.8 inch VGA touchscreen display, HSDPA, NFC, Wi-Fi, GPS, Wikitude World Browser augmented reality app, 5MP rear camera with 720p video recording, 768MB of RAM, 1.2GHz single-core processor, 8GB of internal memory. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

BlackBerry Porsche p’9981 Specifications

Height : 115 mm / 4.53 in, Width : 67 mm / 2.64 in, Depth : 11.3 mm / 0.44 in, Weight : 155 g / 5.47 oz

Processor and Memory

  • Processor : MSM 8655, 1.2GHz
  • Memory : 768MB RAM, 8 GB eMMC
  • Expandable memory : Up to 32 GB µSD card (optional)

Stunning display

  • VGA 640 × 480 resolution
  • 287 dpi
  • Transmissive TFT LCD
  • 2.8” active area


  • 5 MP camera
  • HD Video recording (720p)
  • 4X Digital Zoom
  • Flash
  • Face detection and Image Stabilisation
  • Geo-tagging
  • Scene Modes

Effortless style

  • Capacitive touch screen
  • Optical trackpad
  • ESC key to the right of the trackpad
  • Menu key to the left of trackpad
  • 35 key backlit keyboard
  • Dedicated keys: Send, End (Power), Menu, Escape, Camera (user customisable, convenience key), Volume Up/Down (Fwd/Rwd for media, Zoom for camera), Mute (Play/Pause for media), Lock (top center)

Connectivity and GPS

  • Wi-Fi : 802.11 2GHz b/g/n, 5GHz a/n
  • Integrated GPS
  • Includes BlackBerry® Maps

Sound And Video

  • 3.5mm stereo headset capable
  • Integrated speaker and microphone
  • Dual Microphone for intelligent background noise suppression and echo cancellation
  • Hands-free headset capable
  • Bluetooth headset capable
  • Integrated hands-free speakerphone
  • Video formats : MPEG-4, H.264, H.263
  • Audio formats : MP3, AMR-NB, AAC-LC, AAC+, eAAC+, Flac, Vorbis

The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities. The Porsche Design P’9981 smart phone from BlackBerry will be available from Porsche Design stores later this year.

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